APA Citation

Hoffman, K. D., & Bateson, J. E. G. (2017). Services marketing: Concepts, strategies, & cases (Fifth edition.). Boston, MA.: Cengage.

Chicago Style Citation

Hoffman, K. Douglas,, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Fifth edition. Boston, MA.: Cengage, 2017.

MLA Citation

Hoffman, K. Douglas,, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Fifth edition. Boston, MA.: Cengage, 2017.

Warning: These citations may not always be 100% accurate.