Hoffman, K. D., & Bateson, J. E. G. (2017). Services marketing: Concepts, strategies, & cases (Fifth edition.). Boston, MA.: Cengage.
シカゴスタイル引用形Hoffman, K. Douglas,, , John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Fifth edition. Boston, MA.: Cengage, 2017.
MLA引用形式Hoffman, K. Douglas,, , John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Fifth edition. Boston, MA.: Cengage, 2017.
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