01477nam a2200421 4500 DLU200195330 ##20180409104406.0 ##150731t20172017maua b 001 0 eng d 2015948212 1285429788 9781285429786 (hbk) (OCoLC)ocn914290543 YDXCP eng YDXCP rda BTCTA OCLCQ JHE OCLCF YDX CHVBK OCLCO OCLCA DLC lccopycat 658.8 HO-K Hoffman, K. Douglas, author. Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London. Fifth edition. Boston, MA. : Cengage, c2017. xv, 458 pages : illustrations ; 26 cm Includes bibliographical references and index. Service industries Marketing. Dienstleistung gnd Marketing gnd Service industries Marketing. fast (OCoLC)fst01113447 Bateson, John E. G., author. 03/2020 SH 6386790 2017 DLU True Nguyễn Thanh Hương G A SH Thư viện Trường Đại học Đà Lạt