rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services marketing
    sub title: concepts, strategies, & cases
  name:
    name part: Hoffman, K. Douglas
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Bateson, John E. G.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: 17m
    place:
      place term: Boston, MA
    publisher: Cengage
    date issued: c2017
    edition: Fifth edition.
    issuance: monographic
  language:
    language term: 0 e
  physical description:
    form: print
    extent: xv, 458 pages : illustrations ; 26 cm
  note: K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
  note: Includes bibliographical references and index.
  subject:
    topic: Service industries
    topic: Marketing
  subject:
    topic: Dienstleistung
  subject:
    topic: Marketing
  subject:
    topic: Service industries
    topic: Marketing
  classification: 658.8 HO-K
  identifier: 1285429788
  identifier: 9781285429786 (hbk)
  identifier: 2015948212
  record info:
    record content source: YDXCP
    record creation date: ##1507
    record change date: ##20180409104406.0
    record identifier: DLU200195330
    language of cataloging:
      language term: eng