Ogden-Barnes, S., & Minahan, S. (2015). Sales promotion decision making: Concepts, principles, and practice. New York, NY.: Business Expert Press.
Styl ChicagoOgden-Barnes, Steve., a Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
Citace podle MLAOgden-Barnes, Steve., a Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
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