Ogden-Barnes, S., & Minahan, S. (2015). Sales promotion decision making: Concepts, principles, and practice. New York, NY.: Business Expert Press.
Citação norma ChicagoOgden-Barnes, Steve., e Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
Citação norma MLAOgden-Barnes, Steve., e Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.