Ogden-Barnes, S., & Minahan, S. (2015). Sales promotion decision making: Concepts, principles, and practice. New York, NY.: Business Expert Press.
Chicago ZitierstilOgden-Barnes, Steve., und Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
MLA ZitierstilOgden-Barnes, Steve., und Stella Minahan. Sales Promotion Decision Making: Concepts, Principles, and Practice. New York, NY.: Business Expert Press, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.