02262aam a22003018a 4500 NCT_17003 140627s2014 ||||||viesd 800 800 58000 23rd ed. 659.2 A614 Gregory, Anne Sáng tạo chiến dịch PR hiệu quả Anne Gregory ; Trung An, Việt Hà (biên dịch) Tp. Hồ Chí Minh Trẻ 2014 270tr. minh hoạ 21cm Dịch từ nguyên bản tiếng Anh: Planning and managing public relations campaigns Cung cấp những kiến thức và công cụ hữu ích về kỹ năng hoạch định và quản lý chiến dịch PR gồm: Làm rõ vai trò của PR trong tổ chức, khởi động quá trình hoạch định, nghiên cứu và phân tích, xác lập mục tiêu, xác định đối tượng công chúng và thông điệp, chiến lược và chiến thuật, khung thời gian và nguồn lực, đánh giá và rà soát Quan hệ công chúng (PR) Quan hệ công chúng (PR) Việt Hà biên dịch Trung An biên dịch ddc BK 0 0 ddc 0 659_200000000000000_A614 0 3008 000001 000001 2017-11-09 659.2 A614 MD.07739 2017-11-09 58000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_A614 0 3009 000001 000001 2017-11-09 659.2 A614 MD.07740 2017-11-09 58000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_A614 0 3010 000001 000001 2017-11-09 659.2 A614 MD.07742 2017-11-09 58000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_A614 0 3011 000001 000001 2017-11-09 659.2 A614 MD.07743 2017-11-09 58000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_A614 0 3012 000001 000001 2017-11-09 659.2 A614 MD.07744 2017-11-09 58000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_A614 0 3013 000001 000001 2017-11-09 659.2 A614 MD.07746 2017-11-09 58000.00 2017-11-09 BK Thư viện Trường Đại học Nam Cần Thơ