02265aam a22003018a 4500 NCT_17048 151021s2015 ||||||viesd 802 802 9786046501145 89000 23rd ed. 659.2 H116 Đinh Thị Thuý Hằng Chủ biên PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ Đinh Thị Thuý Hằng (chủ biên) H. Lao động- Xã hội ; Công ty Sách Alpha 2012 369tr. bảng 21cm Trình bày khát quát về PR; chức năng quản lý của PR; các lĩnh vực PR ứng dụng tiêu biểu: trong chính phủ, doanh nghiệp và các tổ chức phi chính phủ; vai trò, nhiệm vụ và nguyên tắc của PR trong quan hệ với báo chí, PR nội bộ, PR cộng đồng.... Giới thiệu các kỹ năng PR cơ bản: viết, giao tiếp, đàm phán, thuyết trình; một số vấn đề pháp luật liên quan đến hoạt động PR Quan hệ công chúng (PR) Quan hệ công chúng (PR) Vũ Thị Hồng Trần Thị Hoà Nguyễn Thị Hồng Nam Trần Quang Huy ddc BK 0 0 ddc 0 659_200000000000000_H116 0 3033 000001 000001 2017-11-09 659.2 H116 MD.07960 2017-11-09 89000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_H116 0 3034 000001 000001 2017-11-09 1 659.2 H116 MD.07961 2020-07-08 2020-06-26 89000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_H116 0 3035 000001 000001 2017-11-09 659.2 H116 MD.07962 2017-11-09 89000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_H116 0 3036 000001 000001 2017-11-09 659.2 H116 MD.07963 2017-11-09 89000.00 2017-11-09 BK 0 0 ddc 0 659_200000000000000_H116 0 3037 000001 000001 2017-11-09 659.2 H116 MD.07964 2017-11-09 89000.00 2017-11-09 BK Thư viện Trường Đại học Nam Cần Thơ