<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01666aam a22002658a 4500</leader>
  <controlfield tag="001">NCT_21941</controlfield>
  <controlfield tag="008">160713s2016                  ||||||viesd</controlfield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">1038</subfield>
   <subfield code="d">1038</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="c">38000</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="2">23rd ed.</subfield>
   <subfield code="a">658.8</subfield>
   <subfield code="b">R559</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Ries, Al</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">22 quy luật bất biến trong marketing =</subfield>
   <subfield code="b">The 22 immutable law of marketing</subfield>
   <subfield code="c">Al Ries, Jack Trout ; Phạm Đoan Trang, Lê Khánh Vy (biên dịch)</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Tp. Hồ Chí Minh</subfield>
   <subfield code="b">Trẻ</subfield>
   <subfield code="c">2010</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">183 tr.</subfield>
   <subfield code="c">Minh họa</subfield>
   <subfield code="b">21 cm</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">Nội dung cuốn sách giới thiệu 22 quy luật bất biến trong Marketing. Là những quy luật cơ bản có khả năng chi phối nhất định đến sự thành công cũng như thất bại trong công việc kinh doanh của bạn. Những quy luật này mang giá trị thực tiễn cao, dễ nắm bắt và vận dụng</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
   <subfield code="a">Quản trị kinh doanh</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Ries, Al</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Trout, Jack </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Phạm Đoan Trang</subfield>
   <subfield code="e">Biên dịch</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
   <subfield code="a">Lê Khánh Vy</subfield>
   <subfield code="e">Biên dịch</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_R559</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">11240</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2018-06-22</subfield>
   <subfield code="o">658.8 R559</subfield>
   <subfield code="p">MD.06562</subfield>
   <subfield code="r">2018-06-22</subfield>
   <subfield code="v">38000.00</subfield>
   <subfield code="w">2018-06-22</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_R559</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">11241</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2018-06-22</subfield>
   <subfield code="o">658.8 R559</subfield>
   <subfield code="p">MD.06563</subfield>
   <subfield code="r">2018-06-22</subfield>
   <subfield code="v">38000.00</subfield>
   <subfield code="w">2018-06-22</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_R559</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">11242</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2018-06-22</subfield>
   <subfield code="l">1</subfield>
   <subfield code="o">658.8 R559</subfield>
   <subfield code="p">MD.06564</subfield>
   <subfield code="r">2021-01-28</subfield>
   <subfield code="s">2021-01-22</subfield>
   <subfield code="v">38000.00</subfield>
   <subfield code="w">2018-06-22</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Thư viện Trường Đại học Nam Cần Thơ</subfield>
  </datafield>
 </record>
</collection>
