rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing định hướng vào khách hàng
  name:
    name part: Chaston, Ian
    role:
      role term: creator
  name:
    name part: Vũ Trọng Hùng
    role:
      role term: Dịch và biên soạn
  name:
    name part: Phan Đình Quyền
    role:
      role term: Dịch và biên soạn
  type of resource: text
  origin info:
    place:
      place term: Đồng Nai
    publisher: Nhà xuất bản Đồng Nai
    date issued: 1999
    date issued: 2016
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 344 tr. 20 cm
  abstract: Trình bày tóm tắt những quan điểm về các biện pháp kỹ thuật nhằm nâng cao mức độ tập trung vào khách hàng trong quá trình quản trị Marketing. Xây dựng mục tiêu định hướng theo khách hàng phù hợp
  note: Ian Chaston; Vũ Trọng Hùng, Phan Đình Quyền (dịch và biên soạn)
  subject:
    topic: Quản trị kinh doanh
  classification: 658.34 C489
  record info:
    record creation date: 160713
    record identifier: NCT_21981