03001aam a22003498a 4500 NCT_22001 160713s2016 ||||||viesd 1041 1041 28000 23rd ed. 658.57 T859 Trout, Jack Định vị thương hiệu = Brand positioning Jack Trout, Steve Rivkin ; Dương Ngọc Dũng, Phan Đình Quyền (dịch) Tái bản lần thứ nhất H. Thống kê 2005 271tr. 21 cm Xây dựng thương hiệu mới không phải là một vấn đề mới về mặt thực tiễn ở Việt Nam vì các doanh nghiệp Việt Nam đã tiến hành một cách tự phát, có tính chất kinh nghiệm từ khi Việt Nam chuyển sang kinh tế thị trường đến nay và thậm chí xa hơn nữa. Nhưng với tư cách là một hệ thống lý luận hoàn chỉnh có thể giúp cho doanh nghiệp xây dựng thương hiệu một cách bài bản thực sự thì rõ ràng đây là một vấn đề hoàn toàn mới. Quản trị kinh doanh Dương Ngọc Dũng Dịch Phan Đình Quyền Dịch Rivkin, Steve ddc BK 0 0 ddc 0 658_570000000000000_T859 0 11296 000001 000001 2018-06-22 658.57 T859 MD.06891 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11297 000001 000001 2018-06-22 658.57 T859 MD.06892 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11298 000001 000001 2018-06-22 658.57 T859 MD.06893 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11299 000001 000001 2018-06-22 658.57 T859 MD.06894 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11300 000001 000001 2018-06-22 658.57 T859 MD.06895 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11301 000001 000001 2018-06-22 658.57 T859 MD.06896 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11302 000001 000001 2018-06-22 658.57 T859 MD.06897 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11303 000001 000001 2018-06-22 658.57 T859 MD.06898 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11304 000001 000001 2018-06-22 658.57 T859 MD.06899 2018-06-22 28000.00 2018-06-22 BK 0 0 ddc 0 658_570000000000000_T859 0 11305 000001 000001 2018-06-22 658.57 T859 MD.06830 2018-06-22 28000.00 2018-06-22 BK Thư viện Trường Đại học Nam Cần Thơ