rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing đột phá =
    sub title: Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận
  name:
    name part: Gamble, Paul R.
  name:
    name part: Tapp, Alan
  name:
    name part: Marsella, Anthony
  name:
    name part: Bích Liễu
    role:
      role term: Dịch
  name:
    name part: Thu Hà
    role:
      role term: Dịch
  type of resource: text
  origin info:
    place:
      place term: Tp.HCM
    publisher: Trẻ
    date issued: 2008
    date issued: 2016
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 326 tr. minh họa 24 cm
  abstract: Nội dung sách bao gồm các chương sau: Tại sao phải làm cách mạng marketing?; thế nào là cách mạng marketing; thấu hiểu khách hàng; làm cách mạng thông qua hoạch định; cách mạng marketing thông qua hoạt động phân khúc; cách mạng hóa doanh nghiệp thông qua hoạt động xây dựng thương hiệu; quản trị quan hệ khách hàng; xây dựng năng lực phana tích hoạt động; làm cách mạng thông qua con người.
  note: Paul R. Gamble ... [et al.] ; Bích Liễu, Thu Hà (dịch)
  subject:
    topic: Quản trị kinh doanh
  classification: 658.8 G493
  record info:
    record creation date: 160713
    record identifier: NCT_22750