02318aam a22002658a 4500 NCT_22973 160713s2016 ||||||viesd 1086 1086 60000 23rd ed. 658.84 C157 Callen, Barry Tiếp thị & quảng bá sản phẩm = Marketing advertising and publicity Barry Callen ; Nguyễn Ngọc Oanh Vũ (dịch) Tp.HCM Tổng hợp 2010 247 tr. minh họa 23 cm Tài liệu bàn về những điều cản bản và lợi ích của tiếp thị, những mong đợi thực tế và những sai lầm chính để tránh trong việc lập kế họac, những nguêyn tắc cơ bản lập trong chiến lược thông tin tiếp thị, bên cạnh đó tài liệu cũng cung cấp một cái nhìn tổng thể về các chiến lược tiếp thị và tạo thông điệp chính yếu, kỷ cương, định vị tính cách và phương pháp đơn giản để phát triển chiến lược tiếp thị. Quản trị kinh doanh Nguyễn Ngọc Oanh Vũ Dịch ddc BK 0 0 ddc 0 658_840000000000000_C157 0 11605 000001 000001 2018-06-22 658.84 C157 MD.06731 2018-06-22 60000.00 2018-06-22 BK 0 0 ddc 0 658_840000000000000_C157 0 11606 000001 000001 2018-06-22 1 658.84 C157 MD.06732 2018-11-12 2018-11-01 60000.00 2018-06-22 BK 0 0 ddc 0 658_840000000000000_C157 0 11607 000001 000001 2018-06-22 1 658.84 C157 MD.06733 2020-05-21 2020-05-07 60000.00 2018-06-22 BK 0 0 ddc 0 658_840000000000000_C157 0 11608 000001 000001 2018-06-22 658.84 C157 MD.06734 2018-06-22 60000.00 2018-06-22 BK 0 0 ddc 0 658_840000000000000_C157 0 11609 000001 000001 2018-06-22 1 658.84 C157 MD.06735 2018-09-26 2018-09-10 60000.00 2018-06-22 BK 0 0 ddc 0 658_840000000000000_C157 0 11610 000001 000001 2018-06-22 3 1 658.84 C157 MD.06736 2020-09-09 2020-08-20 60000.00 2018-06-22 BK Thư viện Trường Đại học Nam Cần Thơ