01602aam a22002178a 4500 NCT_23759 160713s2016 ||||||viesd 1125 1125 98000 23rd ed. 658.8007 Th103 Nguyễn Thượng Thái Giáo trình marketing căn bản Nguyễn Thượng Thái (biên soạn) H. Thông tin và Truyền thông 2010 559tr. 24cm hình vẽ, bảng ĐTTS ghi: Tập đoàn Bưu chính Viễn thông Việt Nam. Học viện Công nghệ Bưu chính Viễn thông Giới thiệu những vấn đề cơ bản về Marketing. Ảnh hưởng của môi trường đến hoạt động Marketing. Khái niệm phân đoạn thị trường, thị trường mục tiêu, định vị sản phẩm, hành vi khách hàng. Các quyết định về sản phẩm và giá cả. Chiến lược, kế hoạch, tổ chức và kiểm tra marketing. Marketing quốc tế, dịch vụ và phi lợi nhuận Quản trị kinh doanh ddc BK 0 0 ddc 0 658_800700000000000_TH103 0 11843 000001 000001 2018-07-06 3 1 658.8007 Th103 MD.07222 2020-05-28 2020-05-13 98000.00 2018-07-06 BK 0 0 ddc 0 658_800700000000000_TH103 0 11844 000001 000001 2018-07-06 658.8007 Th103 MD.07038 2018-07-06 98000.00 2018-07-06 BK Thư viện Trường Đại học Nam Cần Thơ