01244aam a22002298a 4500 NCT_23950 160713s2016 ||||||viesd 1137 1137 90000 23rd ed. 658.8007 L941 Luck, David J Nghiên cứu Marketing = Marketing research David J. Luck, Ronald S. Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến (biên soạn) H. Lao động - Xã hội 2009 649 tr. 21cm Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing. Quản trị kinh doanh Phan Văn Thăng Biên dịch Nguyễn Văn Hiến Biên dịch Rubin, Ronald S. ddc BK 0 0 ddc 0 658_800700000000000_L941 0 11849 000001 000001 2018-07-06 658.8007 L941 MD.07039 2019-04-08 90000.00 2018-07-06 BK Thư viện Trường Đại học Nam Cần Thơ