rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing du kích trong 30 ngày =
    sub title: Guerrilla marketing in 30 days
  name:
    name part: Levinson, Jay Conrad
    role:
      role term: creator
  name:
    name part: Nguyễn Thuỳ Linh
    role:
      role term: dịch
  name:
    name part: Lautenslager, Al
  name:
    name part: Henny Nguyễn
    role:
      role term: dịch
  type of resource: text
  origin info:
    place:
      place term: H
    publisher: Lao động - Xã hội
    date issued: 2013
    date issued: 2016
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 439 tr. 21cm
  abstract: Nội dung sách là bàn về các chiến lược tiếp thị, cách tư duy marketing du kích, nghiên cứu thị trường , lên kế hoạch cạnh tranh chiến lược, kế hoạch quảng cáo và kế hoạch truyền thông, cách marketing trực tiếp, cách mở rộng thị trường marketing.
  note: Jay Conrad Levinson, Al Lautenslager ; Henny Nguyễn, Nguyễn Thuỳ Linh (dịch)
  subject:
    topic: Quản trị kinh doanh
  classification: 658.802 L665
  identifier: 9786046502623
  record info:
    record creation date: 160713
    record identifier: NCT_24098