http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Nội dung sách là bàn về các chiến lược tiếp thị, cách tư duy marketing du kích, nghiên cứu thị trường , lên kế hoạch cạnh tranh chiến lược, kế hoạch quảng cáo và kế hoạch truyền thông, cách marketing trực tiếp, cách mở rộng thị trường marketing.
Jay Conrad Levinson, Al Lautenslager ; Henny Nguyễn, Nguyễn Thuỳ Linh (dịch)