02034aam a22002418a 4500 NCT_40639 151021s2015 ||||||viesd 1953 1953 9786045931097 109000 23rd ed. 659.2 H116 Đinh Thị Thuý Hằng Chủ biên PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ Đinh Thị Thuý Hằng (chủ biên) H. Lao động- Xã hội 2015 247 tr. bảng 21 cm Trình bày khát quát về PR; chức năng quản lý của PR; các lĩnh vực PR ứng dụng tiêu biểu: trong chính phủ, doanh nghiệp và các tổ chức phi chính phủ; vai trò, nhiệm vụ và nguyên tắc của PR trong quan hệ với báo chí, PR nội bộ, PR cộng đồng.... Giới thiệu các kỹ năng PR cơ bản: viết, giao tiếp, đàm phán, thuyết trình; một số vấn đề pháp luật liên quan đến hoạt động PR Quan hệ công chúng ddc BK 0 0 ddc 0 659_200000000000000_H116 0 10258 000001 000001 2018-06-09 659.2 H116 MD.09375 2018-06-09 109000.00 2018-06-09 BK 0 0 ddc 0 659_200000000000000_H116 0 10259 000001 000001 2018-06-09 659.2 H116 MD.09376 2018-06-09 109000.00 2018-06-09 BK 0 0 ddc 0 659_200000000000000_H116 0 10260 000001 000001 2018-06-09 659.2 H116 MD.09377 2018-08-22 109000.00 2018-06-09 BK 0 0 ddc 0 659_200000000000000_H116 0 10261 000001 000001 2018-06-09 659.2 H116 MD.09378 2018-06-09 109000.00 2018-06-09 BK 0 0 ddc 0 659_200000000000000_H116 0 10262 000001 000001 2018-06-09 659.2 H116 MD.09379 2018-06-09 109000.00 2018-06-09 BK Thư viện Trường Đại học Nam Cần Thơ