02652nam a22002777a 4500 NCT_41267 180615b xxu||||| |||| 00| 0 vie d 1983 1983 92000 23rd ed. 658.45 A39 Aaker Jennifer Hiệu ứng chuồn chuồn = The Dragonfly Effect Jennifer Aaker, Andy Smith, Carlye Adler; Lâm Đặng Cam Thảo (dịch) TP. Hồ Chí Minh. Lao động xã hội 2012 263 tr. Minh họa 21cm Tinh văn media Cuốn sách chỉ dạy cách sử dụng facebook, Twitter, Youtube để cạnh tranh trong kinh doanh, tuy nhiên, chưa có cuốn sách nào chỉ ra cách kiểm soát sức mạnh to lớn của truyền thông xã hội để tạo ra sự khác biệt. Hiệu ứng Chuồn Chuồn sẽ hướng dẫn bạn cách sự dụng mạng xã hội và những kiến thức về tâm lý khách hàng để đạt được mục tiêu cụ thể. Được đặt theo tên một loài côn trùng có khả năng di chuyển theo mọi hướng khi 4 cánh của nó cùng đồng vận, Hiệu ứng Chuồn Chuồn sẽ tiết lộ cách gắn kết bốn yếu tố chính để tạo ra những kết quả to lớn. Bằng cách tập trung, thu hút sự chú ý, thu hút sự tham gia và hành động, mọi người đều có thể đạt được những kết quả bất ngờ, cho dù đó là chương trình hành động doanh nghiệp, cứu sống một con người hay thay đổi thế giới Quan hệ công chúng Smith, Andy Adler, Carlye Lâm Đặng Cam Thảo biên dịch ddc BK 0 0 ddc 0 658_450000000000000_A39 0 10610 000001 000001 2018-06-15 2 658.45 A39 MD.08053 2018-12-03 2018-11-19 2018-06-15 BK 0 0 ddc 0 658_450000000000000_A39 0 10611 000001 000001 2018-06-15 658.45 A39 MD.08054 2018-06-15 2018-06-15 BK 0 0 ddc 0 658_450000000000000_A39 0 14309 000001 000001 2018-09-28 1 658.45 A39 MD.08052 2020-02-20 2018-09-28 92000.00 2018-09-28 BK 0 0 ddc 0 658_450000000000000_A39 0 15781 000001 000001 2019-02-22 2 658.45 A39 MD.08050 2020-05-15 2020-05-07 92000.00 2019-02-22 BK Thư viện Trường Đại học Nam Cần Thơ