02358nam a22002657a 4500 NCT_41391 180615b xxu||||| |||| 00| 0 vie d 1989 1989 9786045735336 74000 23rd ed. 338.470795 Tr513 Bùi Chí Trung Kinh tế báo chí : Sách chuyên khảo Bùi Chí Trung H. Chính trị Quốc gia Sự Thật 2017 323 tr. 21cm Cuốn sách tập trung vào những vấn đề chính của kinh tế báo chí như: các mô hình kinh doanh, kinh tế báo chí trên nền tảng kỹ thuật số, hội tụ đa phương tiện; kỹ năng phân tích thị trường và xây dựng chiến lược kinh doanh, những vấn đề cơ bản trong kinh doanh báo chí, v.v.. Cùng với những lý thuyết cơ bản, cuốn sách đồng thời hướng đến cả những vấn đề thực tiễn trong hoạt động kinh tế báo chí hiện nay ở Việt Nam. Quan hệ công chúng ddc BK 0 0 ddc 0 338_470795000000000_TR513 0 10639 000001 000001 2018-06-15 338.470795 Tr513 MD.11247 2018-06-15 74000.00 2018-06-15 BK 0 0 ddc 0 338_470795000000000_TR513 0 10640 000001 000001 2018-06-15 338.470795 Tr513 MD.11248 2018-06-15 74000.00 2018-06-15 BK 0 0 ddc 0 338_470795000000000_TR513 0 10641 000001 000001 2018-06-15 338.470795 Tr513 MD.11249 2018-06-15 74000.00 2018-06-15 BK 0 0 ddc 0 338_470795000000000_TR513 0 10642 000001 000001 2018-06-15 338.470795 Tr513 MD.11250 2018-06-15 74000.00 2018-06-15 BK 0 0 ddc 0 338_470795000000000_TR513 0 10643 000001 000001 2018-06-15 338.470795 Tr513 MD.11251 2018-06-15 74000.00 2018-06-15 BK 0 0 ddc 0 338_470795000000000_TR513 0 15286 000001 000001 2019-01-16 338.470795 Tr513 MD.13985 2019-01-16 74000.00 2019-01-16 BK 0 0 ddc 0 338_470795000000000_TR513 0 15287 000001 000001 2019-01-16 338.470795 Tr513 MD.13986 2019-01-16 74000.00 2019-01-16 BK Thư viện Trường Đại học Nam Cần Thơ