02043nam a22002537a 4500 NCT_41975 180615b xxu||||| |||| 00| 0 vie d 2016 2016 9786041010383 57000 23rd ed. 658.84 Ph549 Collins, Philip Tiếp thị phá cách : Kỹ thuật mới để tìm kiếm những ý tưởng đột phá Philip Collins, Fernando Trias De Bes ; Vũ Tiến Phúc (dịch) Tái bản lần thứ 4 TP. Hồ Chí Minh Trẻ 2011 231 tr. 21 cm minh họa Trong cuốn sách này bạn sẽ tìm thấy một phương pháp tiếp thị hoàn toàn mới mẻ nhưng có khả năng tạo ra các cơ hội đột phá. Trong khi tiếp thị truyền thống giúp chúng ta tìm cách phát triển sản phẩm cho các nhóm ngày càng nhỏ, tiếp thị phá cách giúp các nhà tiếp thị phát triển một sản phẩm hoàn toàn mới phù hợp với nhiều nhóm khách hàng hơn. Chẳng hạn thay vì sản xuất ra một loại tã khác cho trẻ sơ sinh trong một thị trường khốc liệt, loại quần tã Pull Up được thiết kế cho các trẻ lớn hơn. Quan hệ công chúng Vũ Tiến Phúc Trias De Bes, Fernando ddc BK 0 0 ddc 0 658_840000000000000_PH549 0 10802 000001 000001 2018-06-15 658.84 Ph549 MD.08093 2018-06-15 57000.00 2018-06-15 BK 0 0 ddc 0 658_840000000000000_PH549 0 10803 000001 000001 2018-06-15 658.84 Ph549 MD.08107 2018-06-15 57000.00 2018-06-15 BK 0 0 ddc 0 658_840000000000000_PH549 0 10804 000001 000001 2018-06-15 658.84 Ph549 MD.08110 2018-06-15 57000.00 2018-06-15 BK Thư viện Trường Đại học Nam Cần Thơ