rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nguyên lý tiếp thị =
    sub title: Principles of marketing
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Armstrong , Gary
  name:
    name part: Lại Hồng Vân
    role:
      role term: Dịch
  name:
    name part: Kim Phượng
    role:
      role term: Dịch
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: H
    publisher: Lao động Xã hội
    date issued: 2012
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 778 tr. 27cm
  abstract: Nguyên lý tiếp thị (Principles Of Marketing) là một trong những cuốn sách kinh điển nhất gối đầu giường cho các nhà quản trị tiếp thị trên thế giới. Suốt nhiều thập kỉ qua, cùng với tốc độ thay đổi nhanh chóng trong đời sống xã hội, thực tiễn kinh doanh cũng như công nghệ, cuốn sách giáo khoa kinh điển này liên tục được cập nhật nhằm giúp bạn đọc nắm bắt được những thông tin mới nhất diễn ra trong lĩnh vực tiếp thị để áp dụng vào thực tế. Sách cho thấy tâm huyết của các tác giả trong việc cập nhật những thông tin mới nhất xoay quanh các vấn đề tiếp thị.
  note: Philip Kotler ; Lại Hồng Vân, Kim Phượng (dịch)
  subject:
    topic: Quan hệ công chúng
  classification: 658.834 Ph549
  record info:
    record creation date: 180615
    record identifier: NCT_42372