05095nam a22003857a 4500 NCT_43151 180622b xxu||||| |||| 00| 0 vie d 2069 2069 58000 23rd ed. 658.804 D513 Nguyễn Văn Dung Thiết kế và quản lý truyền thông Marketing = Marketing communication and design management Nguyễn Văn Dung H. Lao động 2010 286 tr. Minh họa 24cm Hoạt động marketing đã chuyển biến mạnh mẽ trong vài thập niên gần đây chiến lược và phương thức hiện đại, các chiến thuật rất đa dạng: Quảng cáo, chiêu thị, tổ chức sự kiện, quan hệ công chúng, truyền thông xã hội, đại diện bán hàng, tiếp thị trực tuyến, bán hàng cá nhân, các chiến thuật và kỹ thuật ngày càng tinh tế và hiệu suất cao, thời gian chuyển biến nhanh hơn do sự ra đời của Internet và các công cụ trực tuyến (Online) Các công ty đa quốc gia (MNC), các doanh nghiệp ở mọi quy mô khác nhau đang nỗ lực sáng tạo ra các phương tiện Marketing hiệu quả nhất nhằm tăng thị phần, đa dạng hóa thị trường, điều phối giữa các thị trường toàn thế giới và thị trường trong nước, đồng thời giảm chi phí truyền thông để nâng cao lợi thế cạnh tranh. Quyển sách Thiết Kế Và Quản Lý Truyền Thông Marketing sẽ cung cấp cho quý độc giả, các bạn sinh viên quản trị kinh doanh và tiếp thị, các giám đốc doanh nghiệp, các nhà tiếp thị, nhà nghiên cứu các lý thuyết cơ bản và hiện đại trong lĩnh vực truyền thông tiếp thị tích hợp (Intergrated Marketing Communications - IMC) và đa dạng các tình huống hiện đại và tinh tế về Marketing ở các nền kinh tế phát triển và các nền kinh tế đang phát triển ở Châu Á. Quản trị kinh doanh ddc BK 0 0 ddc 0 658_804000000000000_D513 0 13143 000001 000001 2018-08-08 658.804 D513 MD.07023 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13144 000001 000001 2018-08-08 658.804 D513 MD.07024 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13145 000001 000001 2018-08-08 4 658.804 D513 MD.07025 2019-09-25 2019-09-11 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13146 000001 000001 2018-08-08 658.804 D513 MD.07026 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13147 000001 000001 2018-08-08 658.804 D513 MD.07027 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13148 000001 000001 2018-08-08 658.804 D513 MD.07028 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13149 000001 000001 2018-08-08 658.804 D513 MD.07029 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13150 000001 000001 2018-08-08 1 658.804 D513 MD.07030 2018-09-10 2018-08-27 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13151 000001 000001 2018-08-08 658.804 D513 MD.07031 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13152 000001 000001 2018-08-08 658.804 D513 MD.07032 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13153 000001 000001 2018-08-08 658.804 D513 MD.07033 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13154 000001 000001 2018-08-08 658.804 D513 MD.07034 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13155 000001 000001 2018-08-08 658.804 D513 MD.07035 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13156 000001 000001 2018-08-08 658.804 D513 MD.07036 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13157 000001 000001 2018-08-08 658.804 D513 MD.05116 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13158 000001 000001 2018-08-08 658.804 D513 MD.05117 2018-08-08 58000.00 2018-08-08 BK 0 0 ddc 0 658_804000000000000_D513 0 13159 000001 000001 2018-08-08 658.804 D513 MD.05114 2018-08-08 58000.00 2018-08-08 BK Thư viện Trường Đại học Nam Cần Thơ