02259aam a22002538a 4500 NCT_43748 160713s2016 ||||||viesd 2097 2097 59000 9786049094170 23rd ed. 658.834 Th445 Vũ Huy Thông Chủ biên Giáo trình Hành vi người tiêu dùng Vũ Huy Thông H. Đại học Kinh tế Quốc dân 2010 423 tr. 21 cm ĐTTS ghi: Trường Đại học Kinh tế Quốc dân. Khoa Marketing Nội dung tài liệu bao gồm: Tổng quan về hành vi người tiêu dùng; Ảnh hưởng của văn hóa đến hành vi người tiêu dùng; Giai tầng xã hội và hành vi người tiêu dùng; Nhóm tham khảo và hành vi người tiêu dùng; Những ảnh hưởng của gia đình tới hành vi người tiêu dùng . Chương 6: Cá tính và hành vi người tiêu dùng Chương 7: Động cơ và hành vi người tiêu dùng Chương 8: Nhận thức của người tiêu dùng Chương 9: Thái độ của người tiêu dùng Chương 10: Mua sắm và hiệu của mua sắm Quản trị kinh doanh ddc BK 0 0 ddc 0 658_834000000000000_TH445 0 11757 000001 000001 2018-06-22 1 658.834 Th445 MD.08121 2019-09-04 2019-08-23 59000.00 2018-06-22 BK 0 0 ddc 0 658_834000000000000_TH445 0 11758 000001 000001 2018-06-22 658.834 Th445 MD.08122 2018-06-22 59000.00 2018-06-22 BK 0 0 ddc 0 658_834000000000000_TH445 0 11759 000001 000001 2018-06-22 1 658.834 Th445 MD.08123 2020-11-11 2020-11-02 59000.00 2018-06-22 BK 0 0 ddc 0 658_834000000000000_TH445 0 11760 000001 000001 2018-06-22 1 658.834 Th445 MD.08124 2020-12-25 2020-12-22 59000.00 2018-06-22 BK 0 0 ddc 0 658_834000000000000_TH445 0 11761 000001 000001 2018-06-22 1 658.834 Th445 MD.08125 2021-01-06 2020-12-22 59000.00 2018-06-22 BK Thư viện Trường Đại học Nam Cần Thơ