rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản trị chiến lược marketing dịch vụ =
    sub title: Services marketing
  name:
    name part: Wirtz, Jochen
  name:
    name part: Lovelock, Christopher
  name:
    name part: Lê Thị Phương Dung
  name:
    name part: Phí Thị Linh Giang
  name:
    name part: Verman, Rohit
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: H
    publisher: Công thương
    date issued: 2023
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 387 tr. Minh hoạ 28cm
  abstract: Tìm hiểu về sản phẩm, thị trường và khách hàng ngành dịch vụ; áp dụng chiến lược 4P trong marketing dịch vụ; chiến lược phát triển quan hệ khách hàng
  note: Jochen Wirtz, ...[et al.]
  subject:
    topic: Quản trị kinh doanh
  classification: 658.8 Qu105T
  identifier: 9786043628616
  record info:
    record creation date: 240618
    record identifier: NCT_4_009981