http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Quản trị chiến lược marketing dịch vụ =
Tìm hiểu về sản phẩm, thị trường và khách hàng ngành dịch vụ; áp dụng chiến lược 4P trong marketing dịch vụ; chiến lược phát triển quan hệ khách hàng