01830nam a22002777a 4500 NCT_4_015801 250116b xxu||||| |||| 00| 0 vie d 8752 8752 9786044001241 155000 23rd ed. 302.23 A565 Andrews, Marc Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ; Hà Minh Tú (Dịch) Tái bản H. Dân trí 2023 193 tr. Minh hoạ 21 cm Bộ sách Mỹ thuật ứng dụng trong marketing Nội dung sách giới thiệu 30 kỹ thuật tâm lý ứng dụng trong truyền thông thị giác được chia tách theo 3 dạng thức nhu cầu của khách hàng: Nhu cầu bản năng, nhu cầu xã hội, nhu cầu cá nhân. Đồng thời khai thác động lực thuyết phục ẩn sau những hình ảnh của các chiến dịch truyền thông. Truyền thông đa phương tiện Matthijs van Leeuwen Rick van Baaren Hà Minh Tú Dịch ddc BK 0 0 ddc 0 302_230000000000000_A565 0 30056 000001 000001 2025-01-16 302.23 A565 MD.23268 2025-01-16 155000.00 2025-01-16 BK 0 0 ddc 0 302_230000000000000_A565 0 30057 000001 000001 2025-01-16 302.23 A565 MD.23269 2025-01-16 155000.00 2025-01-16 BK 0 0 ddc 0 302_230000000000000_A565 0 30058 000001 000001 2025-01-16 302.23 A565 MD.23270 2025-01-16 155000.00 2025-01-16 BK Thư viện Trường Đại học Nam Cần Thơ