01955nam a22002417a 4500 NCT_4_015945 250116b xxu||||| |||| 00| 0 vie d 8759 8759 9786043149517 285000 23rd ed. 659.113 M216 Mahon, Nik Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo Nik Mahon ; Nguyễn Hữu Nam dịch H. Dân Trí 2023 183 tr. Hình ảnh 25 cm Bộ sách Sáng tạo không rào cản 1 Trình bày bí quyết về hành trình định hướng hình ảnh mang đến một cách tiếp cận rõ ràng, chi tiết về công việc sáng tạo nghệ thuật - Art Direction để truyền tải một thông điệp quảng cáo theo cách thu hút sự chú ý, lôi cuốn về mặt thị giác và nhất quán với các mục tiêu mang tính chiến lược và đầy tính sáng tạo của một thương hiệu: Vai trò của art director, bộ công cụ định hướng hình ảnh, tạo ra các mẫu quảng cáo, phương tiện truyền thông... Truyền thông đa phương tiện Nguyễn Hữu Nam Dịch ddc BK 0 0 ddc 0 659_113000000000000_M216 0 30085 000001 000001 2025-01-16 1 659.113 M216 MD.23466 2025-03-22 2025-03-22 285000.00 2025-01-16 BK 0 0 ddc 0 659_113000000000000_M216 0 30086 000001 000001 2025-01-16 659.113 M216 MD.23467 2025-01-16 285000.00 2025-01-16 BK 0 0 ddc 0 659_113000000000000_M216 0 30087 000001 000001 2025-01-16 659.113 M216 MD.23468 2025-01-16 285000.00 2025-01-16 BK Thư viện Trường Đại học Nam Cần Thơ