02400nam a22002777a 4500 NCT_4_016170 250117b xxu||||| |||| 00| 0 vie d 8772 8772 9786043629118 249000 23rd ed. 658.827 R758 Romaniuk, Jenni Con đường tăng trưởng thương hiệu - Ứng dụng Những nghiên cứu từ các thị trường mới nổi, dịch vụ, hàng tiêu dùng lâu bền, B2B và nhãn hàng xa xỉ Jenni Romaniuk, Byron Sharp ; An Chi, Ngọc Huyền (dịch) H. Công Thương 2023 328 tr. 24cm Giới thiệu những quy luật và nguyên tắc quan trọng trong việc xây dựng thương hiệu mạnh mẽ; tập trung vào việc hiểu và tận dụng sự phức tạp của thị trường, từ cách tiếp cận khách hàng, phân tích dữ liệu, đến xác định lợi thế cạnh tranh và đặc điểm riêng của thương hiệu. Trình bày các nghiên cứu thực tế và ví dụ từ các tập đoàn hàng đầu trên thế giới, giúp hiểu rõ hơn về cách áp dụng chiến lược thương hiệu vào thực tế kinh doanh Truyền thông đa phương tiện Sharp, Byron An Tri Dịch Ngọc Huyền Dịch ddc BK 0 0 ddc 0 658_827000000000000_R758 0 30140 000001 000001 2025-01-17 658.827 R758 MD.23245 2025-01-17 249000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_R758 0 30141 000001 000001 2025-01-17 1 1 658.827 R758 MD.23246 2025-04-12 2025-03-25 249000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_R758 0 30142 000001 000001 2025-01-17 658.827 R758 MD.23247 2025-01-17 249000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_R758 0 30143 000001 000001 2025-01-17 658.827 R758 MD.23248 2025-01-17 249000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_R758 0 30144 000001 000001 2025-01-17 658.827 R758 MD.23249 2025-01-17 249000.00 2025-01-17 BK Thư viện Trường Đại học Nam Cần Thơ