01972nam a22002657a 4500 NCT_4_016306 250116b xxu||||| |||| 00| 0 vie d 8778 8778 9786043622997 169000 23rd ed. 658.827 T859 Trout, Jack Những sai lầm đắt giá trong marketing Jack Trout ; Trần Thu Thuỷ (Dịch) H. Công Thương ; Công ty Sách Alpha 2022 360 tr. Minh hoạ 21 cm Tên sách tiếng Anh: Big brands big trouble Quyển sách giúp người đọc nhận ra ra những bước đi sai lầm trong chiến lược của những thương hiệu lớn dẫn đến tình trạng hình ảnh thương hiệu dần bị phai mờ trong tâm trí khách hàng qua việc phân tích một số trường hợp tại Mỹ như: General Motors, Xerox, AT&T, Levi Strauss, Burger King... Truyền thông đa phương tiện Trần Thu Thuỷ Dịch ddc BK 0 0 ddc 0 658_827000000000000_T859 0 30167 000001 000001 2025-01-17 1 1 658.827 T859 MD.23263 2025-04-15 2025-03-25 169000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_T859 0 30168 000001 000001 2025-01-17 658.827 T859 MD.23264 2025-01-17 169000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_T859 0 30169 000001 000001 2025-01-17 658.827 T859 MD.23265 2025-01-17 169000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_T859 0 30170 000001 000001 2025-01-17 658.827 T859 MD.23266 2025-01-17 169000.00 2025-01-17 BK 0 0 ddc 0 658_827000000000000_T859 0 30171 000001 000001 2025-01-17 658.827 T859 MD.23267 2025-01-17 169000.00 2025-01-17 BK Thư viện Trường Đại học Nam Cần Thơ