02373nam a22002657a 4500 NCT_4_016328 250117b xxu||||| |||| 00| 0 vie d 8779 8779 9786043783216 162500 23rd ed. 658.834 B245/T.1 Barden, Phil Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng Phần 1 Đột nhập tâm trí Phil Barden ; Hoàng Đức Long dịch H. Dân Trí 2023 175 tr. Minh họa 23 cm Tên sách tiếng Anh: Decoded: The science behind why we buy Cung cấp các chiến lược marketing dựa trên những kiến thức từ khoa học thần kinh, kinh tế học hành vi, tâm lý học nhận thức và tâm lý học xã hội. Lý giải các cơ chế đằng sau quyết định mua của khách hàng từ đó vận dụng nó như một ưu thế cho hoạt động marketing để điều hướng và khiến khách hàng mua sản phẩm của bạn. Tác động vào tiềm thức của khách hàng, khiến họ thẩm thấu những thông tin marketing gây ảnh hưởng trực tiếp tới quyết định của họ một cách vô thức Truyền thông đa phương tiện Hoàng Đức Long Dịch ddc BK 0 0 ddc 0 658_834000000000000_B245_T_1 0 30172 000001 000001 2025-01-17 658.834 B245/T.1 MD.23469 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_1 0 30173 000001 000001 2025-01-17 658.834 B245/T.1 MD.23470 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_1 0 30174 000001 000001 2025-01-17 658.834 B245/T.1 MD.23471 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_1 0 30175 000001 000001 2025-01-17 658.834 B245/T.1 MD.23472 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_1 0 30176 000001 000001 2025-01-17 658.834 B245/T.1 MD.23473 2025-01-17 162500.00 2025-01-17 BK Thư viện Trường Đại học Nam Cần Thơ