02164nam a22002657a 4500 NCT_4_016370 250117b xxu||||| |||| 00| 0 vie d 8781 8781 9786043783216 162500 23rd ed. 658.834 B245/T.2 Barden, Phil Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng Phần 2 Điều khiển hành vi Phil Barden ; Hoàng Đức Long dịch H. Dân Trí 2023 203 tr. Minh họa 23 cm Tên sách tiếng Anh: Decoded: The science behind why we buy Hướng dẫn cách thiết kế một "giao diện ra quyết định" ảnh hưởng đến quyết định mua hàng của khách hàng. Cách bóc tách và kích thích những động lực thực sự bên trong khách hàng để hướng khách hàng đến hành vi mua, cách chọn lọc - triển khai - đánh giá các chiến lược marketing đã đúc rút được sao cho hiệu quả, thực tế và khoa học nhất Truyền thông đa phương tiện Hoàng Đức Long Dịch ddc BK 0 0 ddc 0 658_834000000000000_B245_T_2 0 30180 000001 000001 2025-01-17 658.834 B245/T.2 MD.23474 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_2 0 30181 000001 000001 2025-01-17 658.834 B245/T.2 MD.23475 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_2 0 30182 000001 000001 2025-01-17 658.834 B245/T.2 MD.23476 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_2 0 30183 000001 000001 2025-01-17 658.834 B245/T.2 MD.23477 2025-01-17 162500.00 2025-01-17 BK 0 0 ddc 0 658_834000000000000_B245_T_2 0 30184 000001 000001 2025-01-17 658.834 B245/T.2 MD.23478 2025-01-17 162500.00 2025-01-17 BK Thư viện Trường Đại học Nam Cần Thơ