02304nam a22002657a 4500 NCT_4_016455 250118b xxu||||| |||| 00| 0 vie d 8785 8785 9786044983592 999000 23rd ed. 658.8 K87 Kotler, Philip Nguyên lý marketing = Principles of marketing Philip Kotler, Gary Armstrong ; Dịch: Vũ Huy Thông... Tái bản lần 3 H. Đại học Kinh tế Quốc dân ; Công ty cổ phần sách Alpha 2024 1082 tr. Hình ảnh, minh hoạ 27 cm CUỐN SÁCH XOAY QUANH 5 CHỦ ĐỀ LỚN VỀ GIÁ TRỊ VÀ SỰ GĂN KẾT KHÁCH HÀNG: - Tạo ra giá trị cho khách hàng để thu nhận lại giá trị từ họ. - Sự gắn kết khách hàng cùng các phương tiện truyền thông xã hội và kỹ thuật số ngày nay. - Xây dựng và quản lý các thương hiệu vững mạnh, tạo ra giá trị. - Đo lường và quản lý lợi nhuận từ marketing. - Marketing bền vững trên toàn cầu. Bên cạnh đó cuốn sách đưa ra vô số ví dụ và câu chuyện thực tiễn, chuyên sâu nhằm thu hút người học khám phá các khái niệm marketing, đồng thời đưa marketing hiện đại vào cuộc sống. Truyền thông đa phương tiện Vũ Huy Thông Dịch Vũ Minh Đức Dịch ddc BK 0 0 ddc 0 658_800000000000000_K87 0 30198 000001 000001 2025-01-18 1 658.8 K87 MD.23485 2025-02-17 2025-01-21 999000.00 2025-01-18 BK 0 0 ddc 0 658_800000000000000_K87 0 30199 000001 000001 2025-01-18 658.8 K87 MD.23486 2025-01-18 999000.00 2025-01-18 BK 0 0 ddc 0 658_800000000000000_K87 0 30200 000001 000001 2025-01-18 658.8 K87 MD.23487 2025-01-18 999000.00 2025-01-18 BK 0 0 ddc 0 658_800000000000000_K87 0 30201 000001 000001 2025-01-18 658.8 K87 MD.23488 2025-01-18 999000.00 2025-01-18 BK Thư viện Trường Đại học Nam Cần Thơ