rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Định vị: Cuộc chiến giành tâm trí khách hàng
  name:
    name part: Ries, Al
    role:
      role term: creator
  name:
    name part: Trout, Jack
  name:
    name part: Đoàn, Lê Hoa
    role:
      role term: Dịch
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: H
    publisher: Công Thương ; Công ty sách Alpha
    date issued: 2024
    edition: Tái bản lần thứ 6
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 359 tr. Minh họa 19 cm
  abstract: Quyển sách chỉ ra cách để người làm kinh doanh sử dụng vị trí hiện tại như là một lợi thế, chọn cái tên tốt nhất cho sản phẩm, xây dựng chiến lược, phân tích xu hướng, sử dụng công nghệ của các hãng quảng cáo...
  note: Al Ries, Jack Trout ; Đoàn Lê Hoa dịch
  note: Tên sách tiếng Anh: Positioning
  subject:
    topic: Truyền thông đa phương tiện
  classification: 659.1 R559
  identifier: 9786044816227
  record info:
    record creation date: 250121
    record identifier: NCT_4_016827