02203nam a22003017a 4500 NCT_4_016849 250116b xxu||||| |||| 00| 0 vie d 8807 8807 9786041224704 115000 23rd ed. 658.8 K87 Kotler, Philip Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; Nguyễn Khoa Hồng Thành... (Dịch) Tp. Hồ Chí Minh Nxb. Trẻ 2023 262 tr. Minh hoạ 21 cm Nội dung sách trình bày những kiến thức cơ bản về tiếp thị và những thay đổi trong tiếp thị từ truyền thống sang công nghệ số: những xu hướng cơ bản định hình tiếp thị, những mô hình mới cho tiếp thị trong nền kinh tế số, các chiến thuật tiếp thị áp dụng trong nền kinh tế số. Quản trị kinh doanh Setiawan, Iwan Kartajaya, Hermawan Nguyễn Khoa Hồng Thành Dịch Nguyễn Quỳnh Như Dịch Hoàng Thuỳ Minh Anh Dịch ddc BK 0 0 ddc 0 658_800000000000000_K87 0 30296 000001 000001 2025-01-21 658.8 K87 MD.23385 2025-01-21 115000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_K87 0 30297 000001 000001 2025-01-21 658.8 K87 MD.23386 2025-01-21 115000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_K87 0 30298 000001 000001 2025-01-21 1 658.8 K87 MD.23387 2025-10-14 2025-10-07 115000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_K87 0 30299 000001 000001 2025-01-21 2 658.8 K87 MD.23388 2025-11-11 2025-11-01 115000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_K87 0 30300 000001 000001 2025-01-21 658.8 K87 MD.23389 2025-01-21 115000.00 2025-01-21 BK Thư viện Trường Đại học Nam Cần Thơ