02015nam a22002417a 4500 NCT_4_016892 250121b xxu||||| |||| 00| 0 vie d 8809 8809 9786043629101 249000 23rd ed. 658.827 S531 Sharp, Byron Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết Byron Sharp ; Trịnh Thu Hằng dịch H. Công Thương ; Công ty sách Alpha 2023 319 tr. Bảng, biểu đồ 24 cm Tên sách tiếng Anh: How brands grow : What marketers don't know, first edition Nội dung sách chỉ ra những sai lầm phổ biến và xác định các bằng chứng tạo mô hình tái diễn giống quy luật trong khoa học tiếp thị; cung cấp những kiến thức về tiếp thị một cách hoàn toàn mới khi đưa ra những luận điểm khoa học dựa trên thống kê thực tế, tiết lộ các mô hình có thể dự đoán được về cách người tiêu dùng mua hàng và cách tăng doanh số bán hàng Truyền thông đa phương tiện Trịnh Thu Hằng Dịch ddc BK 0 0 ddc 0 658_827000000000000_S531 0 30306 000001 000001 2025-01-21 658.827 S531 MD.23521 2025-01-21 249000.00 2025-01-21 BK 0 0 ddc 0 658_827000000000000_S531 0 30307 000001 000001 2025-01-21 1 658.827 S531 MD.23522 2025-12-03 2025-11-22 249000.00 2025-01-21 BK 0 0 ddc 0 658_827000000000000_S531 0 30308 000001 000001 2025-01-21 1 1 658.827 S531 MD.23523 2025-04-12 2025-03-25 249000.00 2025-01-21 BK Thư viện Trường Đại học Nam Cần Thơ