02057nam a22002777a 4500 NCT_4_016994 250121b xxu||||| |||| 00| 0 vie d 8814 8814 9786043628142 349000 23rd ed. 658.8 Ph300 Kapferer, J. N. Chiến lược xa xỉ Phá vỡ quy luật tiếp thị để xây dựng thương hiệu xa xỉ J. N. Kapferer, V. Bastien ; Quang Thiệu (dịch) H. Công thương 2023 645 tr. Minh họa 24cm Tên sách tiếng Anh: The luxury strategy: break the rules of marketing to build luxury brands Cung cấp những kiến thức về thị trường xa xỉ, lịch sử của thị trường xa xỉ, đưa ra những mô hình kinh doanh hàng hoá xa xỉ, các chiến lược để xây dựng thương hiệu xa xỉ, định ra những quy luật khắt khe để quản lý thương hiệu xa xỉ một cách hiệu quả Truyền thông đa phương tiện Bastien, Vincent Quang Thiệu Dịch ddc BK 0 0 ddc 0 658_800000000000000_PH300 0 30327 000001 000001 2025-01-21 658.8 Ph300 MD.23232 2025-01-21 349000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_PH300 0 30328 000001 000001 2025-01-21 658.8 Ph300 MD.23233 2025-01-21 349000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_PH300 0 30329 000001 000001 2025-01-21 658.8 Ph300 MD.23234 2025-01-21 349000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_PH300 0 30330 000001 000001 2025-01-21 658.8 Ph300 MD.23235 2025-01-21 349000.00 2025-01-21 BK 0 0 ddc 0 658_800000000000000_PH300 0 30331 000001 000001 2025-01-21 658.8 Ph300 MD.23236 2025-01-21 349000.00 2025-01-21 BK Thư viện Trường Đại học Nam Cần Thơ