01225nam a22002057a 4500 NCT_4_018246 250428b xxu||||| |||| 00| 0 vie d 8877 8877 9781774634165 2542000 23rd ed. 658.8 D869 Duhan, Punita M-Commerce: Experiencing the Phygital Retail Punita Duhan, Anurag Singh U.S Apple Academic Press 2019 xxv, 409 p. ill. 24 cm Includes index This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. Truyền thông đa phương tiện ddc BK 0 0 ddc 0 658_800000000000000_D869 0 30537 000001 000001 2025-04-28 658.8 D869 MD.23681 2025-04-28 999999.99 2025-04-28 BK Thư viện Trường Đại học Nam Cần Thơ