01392nam a22002297a 4500 NCT_4_022864 250625b xxu||||| |||| 00| 0 vie d 9119 9119 9786041262003 140000 23rd ed. 658.8 K87 Kotler, Philip Tiếp thị 6.0: Tương lai là toàn nhập = Marketing 6.0: The future is immersive Philip Kotler, Hermawan Katajaya, Iwan Setiawan ; Nguyễn Khoa Hồng Thành (dịch) Tp. Hồ Chí Minh Trẻ 2024 296 tr. Minh hoạ 20cm Giới thiệu khái quát về tiếp thị 6.0; những thách thức nhà tiếp thị phải đối mặt trong thế giới số; nền tảng hỗ trợ và môi trường của tiếp thị 6.0; những trải nghiệm mà tiếp thị 6.0 mang lại hướng tới sự tương tác chân thành và giá trị lâu dài cho người tiêu dùng Quản trị kinh doanh Kartajaya, Hermawan Setiawan, Iwan Nguyễn Khoa Hồng Thành Dịch ddc BK 0 0 ddc 0 658_800000000000000_K87 0 30955 000001 000001 2025-06-25 658.8 K87 MD.24027 2025-06-25 140000.00 2025-06-25 BK Thư viện Trường Đại học Nam Cần Thơ