01365nam a22001937a 4500 NCT_51614 180922b xxu||||| |||| 00| 0 vie d 2467 2467 9786047738038 90000 23rd ed. 658.827 Qu106 Võ Văn Quang 22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P Võ Văn Quang H. Thế giới 2017 254 tr. 21cm Nội dung sách đề cập mang tính kế thừa marketing truyền thống, định nghĩa toàn diện về thương hiệu, mô hình quản trị toàn diện 7P Marketing tiên tiến so với 4P Marketing Mix truyền thống, hệ thống phương pháp nghiên cứu sâu về hình ảnh thương hiệu, về việc quản trị những thương hiệu lớn, đủ sức cạnh tranh với các thương hiệu chuyên nghiệp hàng đầu của thế giới.... Quản trị kinh doanh ddc BK 0 0 ddc 0 658_827000000000000_QU106 0 14108 000001 000001 2018-09-22 658.827 Qu106 MD.13438 2018-09-22 90000.00 2018-09-22 BK Thư viện Trường Đại học Nam Cần Thơ