rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: 22 nguyên tắc cơ bản của marketing thương hiệu
    sub title: Lần đầu tiên giới thiệu mô hình marketing 7P
  name:
    name part: Võ Văn Quang
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: H
    publisher: Thế giới
    date issued: 2017
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 254 tr. 21cm
  abstract: Nội dung sách đề cập mang tính kế thừa marketing truyền thống, định nghĩa toàn diện về thương hiệu, mô hình quản trị toàn diện 7P Marketing tiên tiến so với 4P Marketing Mix truyền thống, hệ thống phương pháp nghiên cứu sâu về hình ảnh thương hiệu, về việc quản trị những thương hiệu lớn, đủ sức cạnh tranh với các thương hiệu chuyên nghiệp hàng đầu của thế giới....
  note: Võ Văn Quang
  subject:
    topic: Quản trị kinh doanh
  classification: 658.827 Qu106
  identifier: 9786047738038
  record info:
    record creation date: 180922
    record identifier: NCT_51614