<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01521nam a22002297a 4500</leader>
  <controlfield tag="001">NCT_53852</controlfield>
  <controlfield tag="008">180615b        xxu||||| |||| 00| 0 vie d</controlfield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">2581</subfield>
   <subfield code="d">2581</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="c">108000</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="1">
   <subfield code="2">23rd ed.</subfield>
   <subfield code="a">658.8</subfield>
   <subfield code="b">K87</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kotler, Philip </subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Thấu hiểu tiếp thị từ A đến Z =</subfield>
   <subfield code="b">Marketing insights from A to Z : 80 khái niệm nhà quản lý cần biết</subfield>
   <subfield code="c"> Philip Kotler;  Lê Hoàng Anh (dịch) </subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Tái bản lần thứ 12</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">H.</subfield>
   <subfield code="b">Trẻ</subfield>
   <subfield code="c">2017</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">298 tr.</subfield>
   <subfield code="c">21 cm</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">Trong cuốn &quot;Thấu hiểu tiếp thị từ A đến Z&quot; này, Philip kotler đã chọn lọc và khảo sát các khái niệm quan trọng nhất của bộ môn này trong hiện tại và cả tương lai, đưa ra một đúc kết mới mẻ và thú vị về việc tiếp thị sẽ thay đổi như thế nào, và những người làm công việc tiếp thị phải thay đổi ra sao.</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
   <subfield code="a">Quan hệ công chúng</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Lê Hoàng Anh</subfield>
   <subfield code="e">dịch</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_K87</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">14703</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2018-10-20</subfield>
   <subfield code="l">1</subfield>
   <subfield code="o">658.8 K87</subfield>
   <subfield code="p">MD.13716</subfield>
   <subfield code="r">2020-06-12</subfield>
   <subfield code="s">2020-05-29</subfield>
   <subfield code="v">108000.00</subfield>
   <subfield code="w">2018-10-20</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_K87</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">14704</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2018-10-20</subfield>
   <subfield code="o">658.8 K87</subfield>
   <subfield code="p">MD.13717</subfield>
   <subfield code="r">2018-10-20</subfield>
   <subfield code="v">108000.00</subfield>
   <subfield code="w">2018-10-20</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Thư viện Trường Đại học Nam Cần Thơ</subfield>
  </datafield>
 </record>
</collection>
