01593nam a22002537a 4500 NCT_54131 181024b xxu||||| |||| 00| 0 vie d 2596 2596 9786041109056 100000 23rd ed. 658.8 K87 Kotler, Philip Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan H. Trẻ 2017 264 tr. 21cm Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về các chiến thuật chủ đạo của "Tiếp thị 4.0" Quan hệ công chúng Kartajaya, Hermawan Setiawan, Iwan Nguyễn Khoa Hồng Thành Dịch Hoàng Thùy Minh Anh Dịch ddc BK 0 0 ddc 0 658_800000000000000_K87 0 14733 000001 000001 2018-10-24 3 658.8 K87 MD.13686 2019-05-03 2019-04-24 100000.00 2018-10-24 BK 0 0 ddc 0 658_800000000000000_K87 0 14734 000001 000001 2018-10-24 658.8 K87 MD.13687 2018-10-24 100000.00 2018-10-24 BK Thư viện Trường Đại học Nam Cần Thơ