02937nam a22003377a 4500 NCT_58116 190116b xxu||||| |||| 00| 0 vie d 2813 2813 9786045737835 181000 23rd ed. 659.2 T375 Theaker, Alison Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo) Alison Theaker, Heather Yaxley H. Chính trị Quốc gia - Sự thật 2018 496 tr. 24cm Nội dung cuốn sách được chia làm bốn phần. Phần I giới thiệu chung về nghề quan hệ quần chúng. Phần II liên quan đến việc lập kế hoạch quan hệ công chúng, trong đó tập trung vào việc tìm hiểu tâm lý công chúng, triển khai chiến dịch quan hệ quần chúng... Phần III phân tích cách thức truyền thông doanh nghiệp và Phần IV trình bày chi tiết sự tham gia của các bên liên quan. Quan hệ công chúng (PR) Yaxley, Heather Vũ Thanh Vân Biên dịch và hiệu đính Hà Mai Thùy Giang Biên dịch và hiệu đính ddc BK 0 0 ddc 0 659_200000000000000_T375 0 15305 000001 000001 2019-01-16 659.2 T375 MD.14012 2019-01-16 181000.00 2019-01-16 BK 0 0 ddc 0 659_200000000000000_T375 0 15306 000001 000001 2019-01-16 659.2 T375 MD.14013 2019-01-16 181000.00 2019-01-16 BK 0 0 ddc 0 659_200000000000000_T375 0 15307 000001 000001 2019-01-16 659.2 T375 MD.14014 2019-01-16 181000.00 2019-01-16 BK 0 0 ddc 0 659_200000000000000_T375 0 15325 000001 000001 2019-01-17 1 659.2 T375 MD.14175 2020-05-27 2020-05-13 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15326 000001 000001 2019-01-17 659.2 T375 MD.14176 2019-01-17 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15327 000001 000001 2019-01-17 659.2 T375 MD.14177 2019-01-17 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15328 000001 000001 2019-01-17 659.2 T375 MD.14178 2019-01-17 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15329 000001 000001 2019-01-17 659.2 T375 MD.14179 2019-01-17 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15330 000001 000001 2019-01-17 659.2 T375 MD.14180 2019-01-17 181000.00 2019-01-17 BK 0 0 ddc 0 659_200000000000000_T375 0 15331 000001 000001 2019-01-17 659.2 T375 MD.14181 2019-01-17 181000.00 2019-01-17 BK Thư viện Trường Đại học Nam Cần Thơ