01947nam a22002777a 4500 NCT_61756 190311b xxu||||| |||| 00| 0 vie d 2990 2990 9786049503146 190000 23rd ed. 658.8 F538 Fisk, Raymond P. Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach Raymond P. Fisk, Stephen J. Grove, Joby John Ấn bản lần thứ 4 H. Bách khoa Hà Nội 2017 292 tr. Hình vẽ 24cm Nội dung bao quát bốn hoạt động chính giúp tạo ra trải nghiệm tương tác cho khách hàng dịch vụ : lập kế hoạch thực hiện và tiến hành thực hiện dịch vụ, thiết kế bối cảnh dịch vụ, tận dụng tối đa nhân sự và quản lý hỗn hợp khách hàng. Quản trị kinh doanh Grove, Stephen J. John, Joby ddc BK 0 0 ddc 0 658_800000000000000_F538 0 16212 000001 000001 2019-03-11 1 658.8 F538 MD.14756 2020-06-17 2020-06-06 190000.00 2019-03-11 BK 0 0 ddc 0 658_800000000000000_F538 0 16213 000001 000001 2019-03-11 1 658.8 F538 MD.14757 2020-06-27 2020-06-11 190000.00 2019-03-11 BK 0 0 ddc 0 658_800000000000000_F538 0 16214 000001 000001 2019-03-11 658.8 F538 MD.14758 2019-03-11 190000.00 2019-03-11 BK 0 0 ddc 0 658_800000000000000_F538 0 16215 000001 000001 2019-03-11 658.8 F538 MD.14759 2019-03-11 190000.00 2019-03-11 BK 0 0 ddc 0 658_800000000000000_F538 0 16216 000001 000001 2019-03-11 658.8 F538 MD.14760 2019-03-11 190000.00 2019-03-11 BK Thư viện Trường Đại học Nam Cần Thơ