01015nam a22002057a 4500 NCT_67379 190830b xxu||||| |||| 00| 0 vie d 3254 3254 9781137526236 2616000 23rd ed. 658 P445 Palmatier, Robert W. Marketing strategy : Based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar London Red Globe Press 2017 xxix, 229 p. ill. 24cm This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited Quản trị kinh doanh Sridhar, Shrihari ddc BK 0 0 ddc 0 658_000000000000000_P445 0 17542 000001 000001 2019-08-30 658 P445 MD.15911 2019-08-30 999999.99 2019-08-30 BK Thư viện Trường Đại học Nam Cần Thơ