01640nam a22002297a 4500 NCT_67729 181022b xxu||||| |||| 00| 0 vie d 3274 3274 9786049713941 149000 23rd ed. 153.852 C566 Cialdini, Robert B. Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion Robert B. Cialdini ; Mai Hạnh (dịch) Tái bản lần thứ 8 H. Lao động 2018 427 tr. 21cm Trong cuốn sách tác giả tiết lộ 6 "vũ khí" gây ảnh hưởng đầy uy lực: cam kết và nhất quán, khan hiếm, đáp trả, bằng chứng xã hội, uy quyền và thiện cảm. Mỗi loại lại bị chi phối bởi một nguyên tắc tâm lý cơ bản điều khiển hành vi con người và nhờ đó mà tạo nên sức mạnh cho mỗi thủ thuật. Đặc biệt khi được kết hợp với nhau, chúng sẽ tạo ra ảnh hưởng vô cùng lớn. Quan hệ công chúng Mai Hạnh Dịch ddc BK 0 0 ddc 0 153_852000000000000_C566 0 17584 000001 000001 2019-09-04 2 2 153.852 C566 MD.16037 2020-01-02 2019-12-04 149000.00 2019-09-04 BK 0 0 ddc 0 153_852000000000000_C566 0 17585 000001 000001 2019-09-04 2 153.852 C566 MD.16038 2020-08-28 2020-08-17 149000.00 2019-09-04 BK Thư viện Trường Đại học Nam Cần Thơ