02444nam a22002657a 4500 NCT_77910 200330b xxu||||| |||| 00| 0 vie d 3797 3797 9786048997786 125000 23rd ed. 658.8 L665 Levinson, Jay Marketing du kích : 30 chiến lược thực chiến mạnh mẽ tạo động lực và kết quả phi thường = Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results Jay Levinson, Jeannie Levinson; Phúc Lâm (Dịch) H. Hồng Đức 2019 231 tr. 21cm Marketing du kích là một phương thức marketing khác biệt được sử dụng đề thực hiện các hoạt động xúc tiến thương mại với ngân sách hạn chế. Marketing du kích có mục đích chủ yếu là gây chú ý cho khách hàng, làm họ bất ngờ, từ đó giành về lợi ích trong doanh thu và thương hiệu. Cuốn sách mang lại nhiều bài học quý giá cho độc giả đặc biệt là những ai đang làm công việc marketing hoặc chủ doanh nghiệp mong muốn tìm ra một chiến lược marketing cho doanh nghiệp mình vừa mang lại hiệu quả nhưng vẫn tối ưu được chi phí. Quản trị kinh doanh Levinson, Jeanie Phúc Lâm Dịch ddc BK 0 0 ddc 0 658_800000000000000_L665 0 19342 000001 000001 2020-03-30 658.8 L665 MD.16861 2020-03-30 125000.00 2020-03-30 BK 0 0 ddc 0 658_800000000000000_L665 0 19343 000001 000001 2020-03-30 2 658.8 L665 MD.16862 2022-02-28 2022-02-14 2022-02-14 125000.00 2020-03-30 BK 0 0 ddc 0 658_800000000000000_L665 0 19344 000001 000001 2020-03-30 658.8 L665 MD.16863 2020-03-30 125000.00 2020-03-30 BK 0 0 ddc 0 658_800000000000000_L665 0 19345 000001 000001 2020-03-30 1 658.8 L665 MD.16864 2020-10-27 2020-10-19 125000.00 2020-03-30 BK 0 0 ddc 0 658_800000000000000_L665 0 19346 000001 000001 2020-03-30 658.8 L665 MD.16865 2020-03-30 125000.00 2020-03-30 BK Thư viện Trường Đại học Nam Cần Thơ