01175nam a22002417a 4500 NCT_79828 200514b xxu||||| |||| 00| 0 vie d 3906 3906 0072833718 23rd ed. 658.844 C357 Cateora, Philip R. International marketing Philip R. Cateora, John L. Graham 12th ed. Boston McGraw-Hill/Irwin 2005 xxxiii, 697 p. ill. 29cm Includes bibliographical references and indexes Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. Quản trị kinh doanh Graham, John L. ddc BK 0 0 ddc 0 658_844000000000000_C357 0 19554 000001 000001 2020-05-14 658.844 C357 MD.17168 2020-05-14 2020-05-14 BK 0 0 ddc 0 658_844000000000000_C357 0 19555 000001 000001 2020-05-14 658.844 C357 MD.17169 2020-05-14 2020-05-14 BK Thư viện Trường Đại học Nam Cần Thơ