rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing du kích
    sub title: 30 chiến lược thực chiến mạnh mẽ tạo động lực và kết quả phi thường = Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
  name:
    name part: Levinson, Jay
    role:
      role term: creator
  name:
    name part: Levinson, Jeanie
  name:
    name part: Phúc Lâm
    role:
      role term: Dịch
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: H
    publisher: Hồng Đức
    date issued: 2020
    issuance: monographic
  language:
    language term: vie
  physical description:
    form: print
    extent: 231 tr. 21cm
  abstract: Marketing du kích là một phương thức marketing khác biệt được sử dụng đề thực hiện các hoạt động xúc tiến thương mại với ngân sách hạn chế. Marketing du kích có mục đích chủ yếu là gây chú ý cho khách hàng, làm họ bất ngờ, từ đó giành về lợi ích trong doanh thu và thương hiệu. Cuốn sách mang lại nhiều bài học quý giá cho độc giả đặc biệt là những ai đang làm công việc marketing hoặc chủ doanh nghiệp mong muốn tìm ra một chiến lược marketing cho doanh nghiệp mình vừa mang lại hiệu quả nhưng vẫn tối ưu được chi phí.
  note: Jay Levinson, Jeannie Levinson; Phúc Lâm (dịch)
  subject:
    topic: Quản trị kinh doanh
  classification: 658.8 L665
  identifier: 9786049916984
  record info:
    record creation date: 200615
    record identifier: NCT_81762