01702nam a22002177a 4500 NCT_82064 200617b xxu||||| |||| 00| 0 vie d 4034 4034 9786046539544 149000 23rd ed. 658.8 R559 Ries, Al Nghệ thuật dụng binh trong marketing : War marketing fare Al Ries, Jack Trout; Nguyễn Thụy Khánh Chương (Dịch) H. Lao động 2019 315 tr. Minh họa 15 x 23cm MARKETING LÀ MỘT CUỘC CHIẾN. Để giành thắng lợi trong cuộc chiến đó, chỉ thỏa mãn những nhu cầu và mong muốn của khách hàng là chưa đủ. Các nhà marketing phải hướng tới đối thủ - và chuẩn bị phòng thủ - trước những kẻ tấn công mọi lúc. Cuốn sách này cung cấp những chiến thuật hiệu quả nhất - phòng thủ, tấn công, đánh cạnh sườn và đánh du kích - cho các chiến binh khôn ngoan để chiếm lĩnh thị trường và khẳng định vị thế của mình với đối thủ. Quản trị kinh doanh Nguyễn Thụy Khánh Chương Dịch ddc BK 0 0 ddc 0 658_800000000000000_R559 0 19852 000001 000001 2020-06-17 658.8 R559 MD.17216 2020-06-17 149000.00 2020-06-17 BK 0 0 ddc 0 658_800000000000000_R559 0 20330 000001 000001 2020-09-30 1 658.8 R559 MD.17661 2020-11-04 2020-10-28 149000.00 2020-09-30 BK Thư viện Trường Đại học Nam Cần Thơ