<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01211nam a22002417a 4500</leader>
  <controlfield tag="001">NCT_85586</controlfield>
  <controlfield tag="008">201002b        xxu||||| |||| 00| 0 vie d</controlfield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="c">4228</subfield>
   <subfield code="d">4228</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9786049317620</subfield>
   <subfield code="c">199000</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="2">23rd ed.</subfield>
   <subfield code="a">658.8</subfield>
   <subfield code="b">M345C</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Marketing chiến lược =</subfield>
   <subfield code="b">On strategic marketing : Selected articles from HBR</subfield>
   <subfield code="c">David C. Edelman, Roland T. Rust, Christine Moorman,...[et.al] ; Hoàng Hưng (dịch)</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">H.</subfield>
   <subfield code="b">Công thương</subfield>
   <subfield code="c">2019</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">200 tr.</subfield>
   <subfield code="b">Minh họa</subfield>
   <subfield code="c">27 cm</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
   <subfield code="a">Havard Business review</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">Gồm các bài viết về chuyên đề marketing chiến lược: Chăm sóc khách hàng, tái sáng tạo marketing, quản lý khách hàng, tương tác khách hàng, dịch vụ khách hàng...</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
   <subfield code="a">Quan hệ công chúng</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Edelman, David C.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Rust, Roland T.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Moorman, Christine</subfield>
  </datafield>
  <datafield tag="700" ind1="0" ind2=" ">
   <subfield code="a">Hoàng Hưng</subfield>
   <subfield code="e">Dịch</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="2">ddc</subfield>
   <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
   <subfield code="0">0</subfield>
   <subfield code="1">0</subfield>
   <subfield code="2">ddc</subfield>
   <subfield code="4">0</subfield>
   <subfield code="6">658_800000000000000_M345C</subfield>
   <subfield code="7">0</subfield>
   <subfield code="9">20354</subfield>
   <subfield code="a">000001</subfield>
   <subfield code="b">000001</subfield>
   <subfield code="d">2020-10-02</subfield>
   <subfield code="o">658.8 M345C</subfield>
   <subfield code="p">MD.17704</subfield>
   <subfield code="r">2020-10-02</subfield>
   <subfield code="v">199000.00</subfield>
   <subfield code="w">2020-10-02</subfield>
   <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Thư viện Trường Đại học Nam Cần Thơ</subfield>
  </datafield>
 </record>
</collection>
