Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12th ed.). New York: McGraw - Hill.
Style de citation ChicagoArens, William F., Michael F. Weigold, et Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.
Style de citation MLAArens, William F., Michael F. Weigold, et Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.