APA citiranje

Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12th ed.). New York: McGraw - Hill.

Trích dẫn kiểu Chicago

Arens, William F., Michael F. Weigold, và Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.

MLA citiranje

Arens, William F., Michael F. Weigold, và Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.