Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12th ed.). New York: McGraw - Hill.
शिकागो स्टाइल उद्धरणArens, William F., Michael F. Weigold, और Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.
एमएलए उद्धरणArens, William F., Michael F. Weigold, और Christian Arens. Contemporary Advertising. 12th ed. New York: McGraw - Hill, 2009.
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