01014nam a22002417a 4500 NCT_88071 201222b xxu||||| |||| 00| 0 vie d 4342 4342 9780071284790 23rd ed. 659.1 A681 Arens, William F Contemporary advertising William F. Arens, Michael F. Weigold, Christian Arens 12th ed. New York McGraw - Hill 2009 xlii, 724 p. ill. 29cm Includes index Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. Quan hệ công chúng Weigold, Michael F. Arens, Christian ddc BK 0 0 ddc 0 659_100000000000000_A681 0 20945 000001 000001 2020-12-22 659.1 A681 MD.18222 2020-12-22 2020-12-22 BK Thư viện Trường Đại học Nam Cần Thơ